Blog - Seth Godin - Wed, 12/03/2008 - 05:37 Consider two cereals: Honey Bunches of Oats, a category creator, a big brand with spin offs and profits and growth. Fruit Harvest, a generically named cereal that leverages the marketing department's ability to run coupons, grab shelf space and take...
Seth Godin
Blog - Seth Godin - Tue, 12/02/2008 - 09:24 Here's a ten minute video presentation I did for Acumen. I hope you'll discover that the idea of forming a nucleus applies to what you're working on as well.
Seth Godin
Blog - Seth Godin - Tue, 12/02/2008 - 05:21 Are you marketing gravity or evolution? Newton gets all kinds of credit. They call it the Law of Gravity. They put his picture on pages that profile geniuses. They say he discovered gravity. Nonsense. He just named it. Everyone 'believes'...
Seth Godin
Blog - Seth Godin - Mon, 12/01/2008 - 04:40 ...would you? Getting into Stanford Business School changed my life. In college, I trained to be a mediocre engineer (I didn't set out to be mediocre at it, but I sure was). I was on track to become Dilbert. Getting...
Seth Godin
Blog - Seth Godin - Sun, 11/30/2008 - 05:39 [Update: since I posted this two days ago, I've gotten dozens of notes about systems in the UK, Australia and around the world that people say are "almost but not quite what you're describing." I also got a few notes...
Seth Godin
Blog - Seth Godin - Sat, 11/29/2008 - 05:28 If you want to avoid being stuck with inventory or downtime during a recession, you might profit from realizing that people tell themselves a different story when they go to buy something. During good times, we wonder, "can I get...
Seth Godin
Blog - Seth Godin - Fri, 11/28/2008 - 06:04 IWantSandy is folding, as are a number of web companies. So is that restaurant you loved down the street. Users are outraged. Outraged! When you find a service or establishment or product that gives you joy, it's tempting to keep...
Seth Godin
Blog - Seth Godin - Thu, 11/27/2008 - 06:48 This has always been my favorite holiday. No gifts, no guilt, no doctrine. For me, the holiday celebrates people who contribute with no expectation of anything in return. Online, the rules are no different. There are plenty of people typing...
Seth Godin
Blog - Seth Godin - Wed, 11/26/2008 - 14:55 The decisions you make with your hard-earned money this year will have more impact than ever before. So put your money where your mouth is. Here are a few ideas to consider:1. Buy handmade items from people you like. 2....
Seth Godin
Blog - Seth Godin - Wed, 11/26/2008 - 14:55 The decisions you make with your hard-earned money this year will have more impact than ever before. So put your money where your mouth is. Here are a few ideas to consider:1. Buy handmade items from people you like. 2....
Seth Godin
Blog - Seth Godin - Wed, 11/26/2008 - 04:16 A quick look at the list of the 'top' blogs in the world will show you that almost all of them are written by teams of people. There isn't one in the top 10 that's personal. The best way to...
Seth Godin
Blog - Seth Godin - Wed, 11/26/2008 - 04:16 A quick look at the list of the 'top' blogs in the world will show you that almost all of them are written by teams of people. There isn't one in the top 10 that's personal. The best way to...
Seth Godin
Blog - Seth Godin - Tue, 11/25/2008 - 04:09 A friend was telling me about some job interviews she went on. She enjoyed them. Of course she did, I thought. She was starring in a show, a show about her. I wrote about this five months ago, but it's...
Seth Godin
Blog - Seth Godin - Tue, 11/25/2008 - 04:09 A friend was telling me about some job interviews she went on. She enjoyed them. Of course she did, I thought. She was starring in a show, a show about her. I wrote about this five months ago, but it's...
Seth Godin
Blog - Seth Godin - Mon, 11/24/2008 - 09:48 The KitchenAid tea kettle (adorned in bright Squidoo orange, of course) in my office melted, leaving hot orange plastic on my thumb. Yes, it hurts as much as you probably imagine it does. But that wasn't the worst part. I...
Seth Godin
Blog - Seth Godin - Mon, 11/24/2008 - 09:48 The KitchenAid tea kettle (adorned in bright Squidoo orange, of course) in my office melted, leaving hot orange plastic on my thumb. Yes, it hurts as much as you probably imagine it does. But that wasn't the worst part. I...
Seth Godin
Blog - Seth Godin - Mon, 11/24/2008 - 05:48 I typically write posts that are three to six paragraphs long. I try to be clear and direct. And yet, just about everything I write is misunderstood by someone. (Not the same someone, alas). They write to me and I...
Seth Godin
Blog - Seth Godin - Mon, 11/24/2008 - 05:48 I typically write posts that are three to six paragraphs long. I try to be clear and direct. And yet, just about everything I write is misunderstood by someone. (Not the same someone, alas). They write to me and I...
Seth Godin
Blog - Seth Godin - Sun, 11/23/2008 - 07:25 Page by page, section by section, the influence of the New York Times is fading away. Great people on an important mission, but their footprint is shrinking and the company is losing stock value and cash and power and the...
Seth Godin
Blog - Seth Godin - Sun, 11/23/2008 - 07:25 Page by page, section by section, the influence of the New York Times is fading away. Great people on an important mission, but their footprint is shrinking and the company is losing stock value and cash and power and the...
Seth Godin
Blog - Seth Godin - Sat, 11/22/2008 - 12:19 What a bogus excuse. If you take a job, you've bought into what the company does. You're responsible. If you work for a company headed off a cliff, hey, you're going too. The fact that you're just doing your job...
Seth Godin
Blog - Seth Godin - Sat, 11/22/2008 - 12:19 What a bogus excuse. If you take a job, you've bought into what the company does. You're responsible. If you work for a company headed off a cliff, hey, you're going too. The fact that you're just doing your job...
Seth Godin
Blog - Seth Godin - Fri, 11/21/2008 - 06:00 I was in Detroit last week... I have family there. I also drive a car. And I would rather that the world doesn't melt and the economy thrive. So I'm uniquely qualified to weigh in on the automobile industry. Not...
Seth Godin
Blog - Seth Godin - Fri, 11/21/2008 - 06:00 I was in Detroit last week... I have family there. I also drive a car. And I would rather that the world doesn't melt and the economy thrive. So I'm uniquely qualified to weigh in on the automobile industry. Not...
Seth Godin
Blog - Seth Godin - Fri, 11/21/2008 - 05:53 If you're a signed in user of Google, you'll notice the most significant change in search since their launch. You can now interact with search results, wiki style. You can vote them up or down and leave comments. And they...
Seth Godin
Blog - Seth Godin - Fri, 11/21/2008 - 05:53 If you're a signed in user of Google, you'll notice the most significant change in search since their launch. You can now interact with search results, wiki style. You can vote them up or down and leave comments. And they...
Seth Godin
Blog - Seth Godin - Thu, 11/20/2008 - 05:40 Make money: not by building an internet company, but by using the net as a tool to create value and get paid. Use the internet as a tool, not as an end. Do it when you are part of a...
Seth Godin
Blog - Seth Godin - Thu, 11/20/2008 - 05:40 Make money: not by building an internet company, but by using the net as a tool to create value and get paid. Use the internet as a tool, not as an end. Do it when you are part of a...
Seth Godin
Blog - Seth Godin - Wed, 11/19/2008 - 04:50 Why do banks spend so much money on marble lobbies, high ceilings and yes, $400 million to name a baseball stadium? Why do marketers buy TV ads that don't increase sales in the short run? Why have a receptionist and...
Seth Godin
Blog - Seth Godin - Wed, 11/19/2008 - 04:50 Why do banks spend so much money on marble lobbies, high ceilings and yes, $400 million to name a baseball stadium? Why do marketers buy TV ads that don't increase sales in the short run? Why have a receptionist and...
Seth Godin
