Marketing Vox - Wed, 12/03/2008 - 07:30 Google has launched Google Holiday Shopping, which aggregates top product searches for certain categories.
"To find the season's most wanted gifts, Santa's elves mined millions of recent Google...
Marketing Vox - Wed, 12/03/2008 - 07:05 Mobile ad network Greystripe now offers clients the ability to push rich media ads — including Flash videos and advergames — on iPhone units.
New formats include:
GS.Impact, which lets brands extend...
Marketing Vox - Wed, 12/03/2008 - 06:40 Shoppers spent $534 million online on Black Friday — only 1% more than on Black Friday last year, according to comScore.
$10.41 billion has been spent online for the holiday season to date (the first...
Marketing Vox - Wed, 12/03/2008 - 06:37 In-game ad network Massive inked a multi-year liaison with video game publisher Activision and subsidiary Blizzard Entertainment.
Massive will serve dynamic in-game ads across 18 of Activision's Xbox...
Marketing Vox - Wed, 12/03/2008 - 06:36 Two-thirds (70%) of consumers that recently bought video games and/or game systems, either online or in stores, reported some or significant purchasing influence from TV.
And 54% reported influence...
Marketing Vox - Wed, 12/03/2008 - 06:35 The US Federal Communications Commission (FCC) may consider auctioning public airwaves to private companies — on the condition that the winning bidder provide free internet access...
Marketing Vox - Wed, 12/03/2008 - 04:30 Ex-AOL CEO Jonathan Miller is talking with private investors in hopes of obtaining part of all of Yahoo, reports The Wall Street Journal.
Up until recently it was assumed that Time Warner would...
Marketing Vox - Wed, 12/03/2008 - 03:25 Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad...
Marketing Vox - Wed, 12/03/2008 - 03:15 NetShelter has launched an offering that enables marketers, publishers and consumers to communicate openly about products and services.
Headed by SVP/Media and Chief Publisher Patrick Houston, the...
Marketing Vox - Wed, 12/03/2008 - 02:33 Editors at Gawker, Gizmodo and Jezebel blogs are facing the axe.
Gawker editor Sheila McClear has been let go, as has an editorial assistant at Jezebel, while Gawker weekend editor Alex Carnevale’s...
Marketing Vox - Tue, 12/02/2008 - 08:25 Facebook has launched Facebook Connect, a system that lets members use their login information to access other websites, see what "Friends" are doing, and broadcast actions to others.
Sites...
Marketing Vox - Tue, 12/02/2008 - 08:22 Ad Networks and Analytics:
Media6 Degrees, a social graph-mapping ad company, has exited beta. The firm promises to provide clients with scalable audiences using social graph data. It is currently...
Marketing Vox - Tue, 12/02/2008 - 08:20 With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December may command a greater share of online sales than they have in...
Marketing Vox - Tue, 12/02/2008 - 08:01 Microsoft has partnered with brick-and-mortar movie rental firm Blockbuster to serve films on mobile devices.
"Eventually, we'll give customers instant access to any movie on any device with an...
Marketing Vox - Tue, 12/02/2008 - 07:45 Political news site The Huffington Post received $25 million in a financing round led by VC firm Oak Investment Partners.
HuffPo plans to invest in infrastructure, increase in-house advertising...
Marketing Vox - Tue, 12/02/2008 - 07:40 Nearly 60% of mobile-phone users say carry their cell phone with them "at all times" — including inside their home — and a growing number say their device plays an important role in many day-to-day...
Marketing Vox - Tue, 12/02/2008 - 07:30 Yahoo is availing its search technologies and infrastructure to parties that want to improve their site-specific search engine.
The initiative, BOSS — an acronym for "build your own search service"...
Marketing Vox - Tue, 12/02/2008 - 07:20 Behavioral ad firm Phorm lost four board members, reportedly because they disagreed with CEO Kent Ertugrul about the company's future. Departees were David Dormon, chairman of Motorola; Virasb...
Marketing Vox - Tue, 12/02/2008 - 07:00 Americans conducted 12.6 billion core searches in October 2008 — up 7% from September — while Google Sites maintained its top position.
Google accounted for nearly two-thirds of all core* searches...
Marketing Vox - Tue, 12/02/2008 - 06:20 Judge Richard Kramer of the California Superior Court has dismissed a lawsuit against Google and Yahoo, which were charged with displaying gambling ads in search results.
The suit was filed in 2004...
Marketing Vox - Mon, 12/01/2008 - 08:50 Last week New York Times president Scott Heekin-Canedy released an eight-page memo praising the success of the newspaper's Facebook advertising campaign, which went live in the days following the...
Marketing Vox - Mon, 12/01/2008 - 08:40 Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for...
Marketing Vox - Mon, 12/01/2008 - 08:35 With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1st) and Cyber Monday Two (December 8th) may command a greater share of online sales than they have in...
Marketing Vox - Mon, 12/01/2008 - 08:32 "Britney Spears" was the most-searched term on Yahoo.com this year, but the epic tale of Barack Obama's presidential victory won more click-throughs than any other story on the engine, reports Yahoo...
Marketing Vox - Mon, 12/01/2008 - 08:30 Email, news gathering and paying bills remain the most widely-used online activities among US adults.
But downloading TV programs, watching videos and making web phone calls posted the biggest...
Marketing Vox - Mon, 12/01/2008 - 08:25 Cyber Monday is gaining steam as a favorite holiday shopping day. 26% of respondents plan to shop on the Monday after Thanksgiving, up from 20% in 2007, according to a Maritz Poll, Retailer Daily...
Marketing Vox - Mon, 12/01/2008 - 08:20 Data storage firm SanDisk enlisted Cohn & Wolf to promote a three-day sale across social networks. Sale items include MP3 players, Flash memory cards and USB drives, for example.
Instead of...
Marketing Vox - Mon, 12/01/2008 - 08:10 Beginning this week, jewelry designer Ivanka Trump will be guest-blogging on Brides.com's Wedded Bits channel. The mogul will share tips on top bridal jewelry and major brands. She will also wax...
Marketing Vox - Mon, 12/01/2008 - 08:00 Online reviews and comments written by users — often overlooked by marketers in favor of things they can control — are disproportionately influential to consumer buying decisions.
What's more,...
Marketing Vox - Mon, 12/01/2008 - 07:38 Despite the cultural phenomenon that Facebook and MySpace have become in the past few years, 55% of top-brand CMOs said they're not too interested (22%), or not interested at all (33%), in...
