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Headlines
- Rules for spoofing videos
- iClick Nation - Sun, 11/30/2008 - 13:16
I recently received an email from Specsavers regarding a video spoof they produced. The video is well put together; however, I struggled to connect the concept with the message. How would Specsavers glasses have helped the man know what’s at the bottom of the slide? The pairing seemed forced. That’s often the danger of [...] - The role of vanity in viral marketing
- iClick Nation - Thu, 09/25/2008 - 06:09
There was once a publisher who produced the only successful local newspaper in his area. According to him, the secret to his success was names. People love to see their name in the paper. Even more importantly they love to share this brief moment of fame with all their friends and family. That’s why he [...] - Repeat after me…sharing is fun.
- iClick Nation - Mon, 09/22/2008 - 09:59
How much time does the average marketer spends on the sharing aspect of a viral marketing campaign? I’m willing to bet that it’s not that much. Unfortunately, neglecting this part of your campaign can stifle even the most creative concept. Even if you tapped into one of the 11 reasons of why ideas spread, you still [...] - Can Viral Marketing Save the Bees?
- iClick Nation - Fri, 08/15/2008 - 17:45
Did you know that about 25% of the Western honey bee population has disappeared over the last few winters? Most experts think that the main culprit is a mysterious phenomenon called Colony Collapse Disorder, which causes bees to suddenly leave their hive and die. How did I learn about this? Viral marketing! I recently came across [...]
