Want to reach people through social media? It's Facebook, Facebook, Facebook.
Business Insider highlights some astonishing data from comScore that shows 95% of all social networking time is spent on Facebook. Ben Elowitz of Wetpaint says of that figure:
"There’s now no question that 'social' means 'Facebook.'" And if you want to be in front of consumers, you have to figure out a way to be in their Facebook news feed.