Wow! Nobody uses Google+.
The latest stats from Comscore show that people with a personal computer spend, on average, three minutes a month on Google+. Compare that with 6 to 7 hours on Facebook and almost 90 minutes a month on Tumblr and Pinterest. Even MySpace does better than Google+ according to the data.
While Google+ has some original features—including "Hangouts," which lets people start a video conference with up to 10 people—analysts and some consumers say the distinction isn't enough to lure Facebook members away and persuade them to build a network of contacts from scratch on Google+.
"Nobody wants another social network right now," said Brian Solis, an analyst at social-media advisory firm Altimeter Group. For those who already use Facebook, "Google hasn't communicated what the value of Google+ is," he said.
To some observers, the challenges Google is facing in creating a rival destination to Facebook and Twitter Inc. evokes the problems that software giant Microsoft Corp. has had in creating a rival search destination to Google search with Bing.
Facebook and Twitter helped change the way people discover new things on the Web, rivaling Google as the chief gateway to the Internet. Much of the activity on Facebook is private and can't be accessed by Google's search engine, making search less useful as people spend more time on Facebook.