A well-designed logo is a critical element to your business for market identity. The logo is the signature of your business, and as such, it should be memorable as well as showcase what your company does.
Here are a few things to consider when creating an effective logo:
Keep it simple—Simplicity is the best way to communicate a message; the more crowded something is, the harder it is to remember.
Make it manageable—Your logo should be easily manageable in terms of size, form, font and colors, especially as you need to scale it to various print sizes like a business card or a billboard.
Create something unique—Your business needs to stand out from the competition and the plethora of other companies already in existence. Your logo is one of the best ways to accomplish this. It will also help you capture your target market with ease.
If you plan to include the name of your business in your logo, make sure both elements integrate and balance one another. Also, keep your target market in mind as you develop your logo to create something that is appealing. If you don’t qualified to design your own logo, get quotes from graphic artists who can design it for you. This initial investment may be more cost effective and efficient than trying to create it yourself.
Your logo, if used correctly, will create and build consumer awareness for the products and services your business offers.
Branding is the term used today in reference to business logos and is similar to a first impression – it’s what the consumers remember. The most skillfully branded companies have their functions included in the name. The Beth Holbrook Company might sound good but what does it tell you about the business? Remember that standing out in today’s competitive market has incalculable value down the road for your business.
Let Zions Bank’s Business Resource Center help you grow and expand your business. Call us for a free appointment at (801) 594-8245. We are open Monday through Friday from 9 a.m. to 5 p.m.