Downtown Alliance Executive Director Jason Mathis was named Professional of the Year during the Golden Spike Awards presented by the Greater Salt Lake Chapter of the Public Relations Society of America. The Golden Spike Awards recognize exceptional individuals who bring honor and prestige to the communication and public relations industry in Utah. Recipients have a track record of effective public communications, demonstrate leadership and reflect the values and ethical standards of the industry.
“Jason has done some remarkable work in the short time he’s been at the Downtown Alliance,” said Lane Beattie, president and CEO of both the Salt Lake Chamber and the Alliance. “The Downtown Farmers Market has expanded to two days and we’re ready for some exciting holiday activities.”
Mathis brings a strong communication background to the Downtown Alliance, he previously worked in communications for both Intermountain Healthcare and the Salt Lake Convention and Visitors Bureau.
He points out that the way people and organizations communicate is changing as we become deluged with information from the web, email, text messages, advertising, traditional media, social media and new technologies.
"No industry is changing more quickly than the field of communications,” said Mathis “With the increasing complexity of our world and competing messages the role of communication professionals has never been more important in cutting through the clutter to tell relevant stories."
It is also a remarkable time to be living in Utah—with downtown Salt Lake City experiencing unprecedented growth. With City Creek Center rising; 222 South Main opening next month; changes to Utah's liquor laws; bond approval for a new public safety complex; the Airport TRAX line and North Temple project moving forward; concrete plans developing for the Performance Center on Main; the proposed purchase of the Utah Theater; and the recent passage of a fair and just nondiscrimination ordinance, Salt Lake City is moving steadily ahead as a great American city.
“We are coming together as a community to find commonsense solutions and a common vision for the future," said Mathis.