How much has Facebook taken over American life? Mercedes Benz plans to bring the popular social networking platform to their cars.
Reuters reports the car maker is integrating a stripped down version of Facebook into their automobiles.
Accessing Facebook on the road is not the exactly the same as using the social network on a personal computer or a smartphone. The version of Facebook offered in Daimler AG's Mercedes is stripped down to a limited set of features, specially designed for drivers and centered around the locations of friends and businesses.
Robert Policano, Mercedes' Product Manager for Telematics Services said the service is no more distracting than a standard in-car navigation system or radio. Any Facebook activity that requires a user to enter text is disabled while the car is in motion, he said.
The Facebook application displays a variety of standard, pre-written postings that a driver can publish on Facebook with quick taps or turns of a knob.
If a particular destination is already entered into the car's navigation system, the driver can automatically publish a Facebook posting stating they are en route to that destination, along with an estimated time of arrival, based on the current traffic patterns.
Drivers can also quickly access a list of friends that are nearby, or restaurants in the vicinity that their friends have "liked" on Facebook.