The Salt Lake Office of Coldwell Banker Commercial NRT (CBC) today announced that commercial real estate veteran Jeff Roberts has joined the firm as a Senior Associate. Roberts is charged with expanding CBC’s representation in Utah and the Intermountain area across all major commercial real estate sectors including local and national retail, office, restaurants and businesses.

Roberts has more than 10 years of experience in commercial real estate as a national and local retail expert, having worked with business owners, landlords, tenants, and investors, including: Red Rock Brewery, State Farm Insurance, American Family Insurance, Dollar Tree, JoAnn Fabrics, Wells Fargo Bank, AT&T Wireless, The Children’s Place, Jamba Juice, and Subway.

Before joining CBC NRT, Roberts worked in Salt Lake City for General Growth Properties and Phillips Edison & Company, two distinguished companies in the commercial real estate industry. At General Growth Properties, he was responsible for leasing and stabilizing 17 properties ranging from 77,000 square feet to 225,000 square feet in six Western states.

“Jeff’s extensive experience with sophisticated retail investment firms is a valuable fit for our entire organization,” said CBC NRT Chief Operating Officer Randy Owen. “We intend to leverage these important relationships as the Utah commercial real estate market continues to improve. Jeff’s attention to detail and customer satisfaction is a perfect addition to our talented retail division.”