Purple Innovation, Inc. announced that Craig Phillips has been appointed as Chief Financial Officer, with responsibility for both the accounting and finance teams, effective October 1, 2019. 

"Craig Phillips brings significant depth of experience and maturity into Purple," said Joe Megibow, Purple's Chief Executive Officer. "Having worked with Craig as our interim-CFO over the last two quarters, I am thrilled that he has decided to join us full-time. Craig has been a terrific partner and has proven himself as an exceptional leader and operator. We look forward to leveraging his leadership as we continue to rapidly scale and mature our company."

Mr. Phillips has accumulated over three decades of experience with a number of organizations, including over 15 years in "Big 4" public accounting firms serving large public and privately held high-growth companies in a broad spectrum of industries. Over the course of his career, Mr. Phillips has assisted companies in the execution of public and private offerings of debt and equity securities, as well as numerous purchase and sale transactions. Mr. Phillips has served as Chief Financial Officer for several privately held companies at the regional and national level in the service, distribution, entertainment, and restaurant industries, and most recently served as the Managing Director at FTI Consulting. In that role, Mr. Phillips has been serving since March of 2019 as Purple's Interim Chief Financial Officer and has developed a deep understanding of the business.

"Over the past six months I have seen Purple continue to take advantage of significant opportunities to expand its customer base and execute on plans to gain efficiencies in production capabilities. Joe has assembled an outstanding management team and I am excited to become a permanent part of that team," said Mr. Phillips. "We see incredible opportunity to continue finding ways to expand growth profitably as well as take advantage of the unique innovation capabilities at the Company."

Mr. Phillips earned a Bachelor of Business Administration in Accounting from the University of Georgia.